Sharing Puglia’s Soul

“What you give is the only wealth you will ever have.”

Marcus Valerius Martialis

Tales of Puglia is a boutique tour operator, born out of love for sharing the hidden beauty of this region.

Something as fulfilling, life-changing and magical as Puglia, cannot be sheltered from the world. 

The blissful summers spent on the beach until sunset paints the sky, the exhilarating boat tours unveiling nature's pristine waters, and the finest wine shared with cherished friends.

This, along with much more, has infused in us a joy of living that would not be fair to keep to ourselves.

I consider sharing the fulfilment this region provides a moral duty and cannot bear the thought that someone has lived without experiencing Puglia.

So here is my gift to you.

- Chiara

Travel with us

Why Us

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WE ARE LOCAL, this translates to:

  • Extensive knowledge of the region, its traditions and its culture. 

  • A solid network of carefully selected partners.

  • The ability to speak Italian, English, and the local Dialect (useful in some of the small towns). 

  • Endless respect and adoration for the territory, the local community and the willingness to shelter it from over-tourism.

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WE VALUE AUTHENTICITY, this results in:

  • Sharing centenary traditions, authentic local cuisine, millennia of history, and modern trends.

  • Introducing you to locals who look forward to sharing with you their knowledge and love for the region.

  • Presenting you with all facets of Puglia, from the most rustic to the most opulent.

  • Remaining faithful to the true essence of the region and its vibrant lifestyle.

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WE ARE ARTISANS OF EXCLUSIVITY, this means:

  • Regularly scouting the region to reveal hidden gems.

  • Sharing the most unconventional Puglia and selecting off-the-beaten-path experiences.

  • Continuously seeking exclusive accommodations.

  • Accommodating a maximum of 10 guests and avoiding peak tourist seasons, intending to provide an enjoyable experience.

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WE FOSTER CONNECTIONS, this Equates to:

  • Creating an open line of communication with our clients to deliver the highest quality service.

  • Having established a solid network of local professionals eager to contribute to your unforgettable experience.

  • Conducting personal visits, inspections, and occasionally personally testing all accommodations for our clients.

Who we are

Woman posing in a white dress against a brick wall in a small village in Puglia

Chiara ~ Founder

  • Born and raised near Lecce, Chiara has dedicated her time to savouring the best Puglia could offer, from local food festivals to secluded beaches, from ‘aperitivi’ at sunset to the most authentic traditions.

    Following the attainment of her Master’s degree, she has lived between Italy, Australia, and the United States, enriching her professional journey in marketing.

    Equipped with a background in luxury real estate, Chiara recognises that exemplary customer service begins from the initial client interaction and extends indefinitely.

  • Local Food: Rustico Leccese & Nutella and Custard Pasticciotto

    Places: Sant’Andrea beach

    Local Traditions: ‘Sepolcri’

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Roberta ~ Co-founder

  • Born and raised near Lecce, Roberta divides her time between Puglia and Emilia Romagna, where she moved to obtain her master's degree.

    Roberta has spent years exploring the coasts of Puglia and attending traditional events and festivals.

    Her curiosity and love for the region have led her to discover some of the most exclusive experiences.

  • Local Food: Fried meatballs

    Places: Two Sisters Beach

    Local Traditions: Sant Lawrence night

Man posing near a Trullo in Alberobello

Stefano ~ Photographer

  • Photography is how Stefano pays tribute to the beauty of Puglia.

    Passionate about landscape photography, he has a talent for capturing details that speak on behalf of the places he photographs.

    Although Stefano is an avid traveller, there is nothing he values more than his region.

    With Pepe, his trustworthy companion - a Cocker Spaniel - he travels around Puglia and beyond to nurture his passion.

  • Local Food: Purciddruzzi

    Places: Torre Uluzzo

    Local Activity: Fishing in the blue Ionic sea